PSKW & Associates, a developer of co-pay programs for the pharmaceutical industry, has purchased Triax Media of California. At the same time, PSKW has licensed the purchase to its subsidiary, Centricity Group, New Jersey.
According to PSKW, Centricity owns technology-based solutions to help its pharmaceutical clients manage physician and patient communications. The purchase of Triax Media complements those services by adding Triax's own proprietary technology in the areas of relationship marketing, personal and non-personal promotion, conventions and medical education.
Chuck Morton and Paul Mastracchio, co-founders of Triax Media, will remain with Centricity in senior business development roles.
Larry Buzbee, COO of Centricity, said: “The acquisition also allows Centricity to develop new products, including those linked with our parent company's Loyalty Rx Co-pay Card, which effectively enhances patient acquisition, retention and compliance.”
Mr Morton said: “The company will also use the current office space Triax has in Louisville, Kentucky. The alignment of PSKW and Triax technology will offer Centricity a one-of-a-kind technology platform built on years of proven market solutions.”
Mr Mastracchio said: “We are extremely excited to share combined communication tools that will have a positive impact on our clients and their target audience.”
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