McCann Launches McCann MIA in Latin America

McCann Worldgroup, a marketing communications firm, has launched McCann MIA in Latin America. The new venture is a center of proprietary research on emerging Latin American trends and their implications.

McCann MIA, headed by general manager, Martin Ortells, opens with a staff of 20 employees and Latin America responsibility for three multinational accounts, General Motors, MasterCard and Sony Ericsson.

John Dooner, CEO of McCann Worldgroup, said: “We are thrilled with this new initiative. It creates a true center of excellence that offers unrivaled consumer and business insights that will help companies succeed in the dynamic Latin American marketplace.”
Luca Lindner, Latin American and Caribbean regional director for McCann Worldgroup, said: “McCann MIA is a truly integrated organization that will allow clients the opportunity to engage Latin American consumers in a mutually beneficial relationship with a brand or product.”

Will this new venture help McCann?

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