Betawave, a online media network, has appointed Mark Oltarsh as its new chief revenue officer, reporting to the CEO Matt Freeman.
Mr Oltarsh will be responsible for organizing Betawave’s sales force and introducing Betawave’s products and publishers to untapped brand marketers and agencies.
The company has said that Mr Oltarsh brings more than 10 years of sales and revenue experience, particularly in the publishing world. He served as vice president and group publisher of Bauer Publishing’s In Touch Weekly and Life & Style magazines.
Matt Freeman, CEO of Betawave, said: “We are delighted to welcome Mark to the company. He has a successful track record of taking on underdog businesses and challenger brands with strong points of view, consistently leading them to tremendous results. Mark’s passion for Betawave and excitement about our future make him a great addition.”
Mark Oltarsh, said: “I’m inspired to be joining the team, helping Betawave continue on its growth path. In its mission to deliver the most attentive audiences to brands, Betawave has proven to me that its immersive ad campaigns transform natural audience attention into measureable brand engagement.”
Will Mr Oltarsh's experience benefit Betawave?
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