The products combine essential ingredients that are designed to help with memory, strength, heart health and immunity, and supplies essential nutrients that promote healthy aging, including vitamins, Omega 3 and six to eight grams of protein.
The proprietary protein blend, called ViaLeuPro, is four times more effective than other protein supplements according to clinical studies, and consists of protein, leucine, essential amino acids and key vitamins and minerals. BeneVia is fat free, has minimal carbohydrates and approximately half the calories of other beverages in the adult nutrition category.
A naturally flavored fruit juice drink, BeneVia is available in four flavors like pineapple lulo, peach mango, pomegranate blueberry and cranberry lemon. A four pack of BeneVia is available online at Walgreens.com, Target.com and Amazon.com. It can also be found on shelves at Kroger, Rite Aid, Wegman's, Walgreens, Publix and several other drug and grocery stores nationwide.
John Troup, president and CEO of HealthSpan Solutions, said: “We were looking to fill the gap in the nutrition beverage market. Many nutritional drinks were either lacking in the taste department or did not provide a balanced solution to help the aging demographic. We combined both of these needs to form BeneVia.”
Can the company tap business from health-conscious boomer population?
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