The introduction helps Nestle Waters exceed its goal for plastic reduction, in its half-liter, single-serve bottles by an additional 15 percent by 2010.
According to the company, using an average of 25 percent less plastic than its predecessor Eco-Shape bottle, the 9.3 gram half-liter bottle is currently rolling out in Poland Spring Brand Natural Spring Water, Arrowhead Brand Mountain Spring Water and Nestle Pure Life Purified Water.
Nestle Waters will extend the lighter Eco-Shape bottle to its remaining half-liter regional spring water brands - Deer Park Brand Natural Spring Water, Ice Mountain Brand Natural Spring Water, Ozarka Brand Natural Spring Water and Zephyrhills Brand Natural Spring Water - beginning in spring 2010. Roll-out of additional product sizes will also begin in 2010.
Andrius Dapkus, director of innovations and renovations at Nestle Waters, said: “Bottled water continues to be one of the fastest growing packaged beverages. With about 70 percent of US households drinking bottled water, reducing the plastic in our bottles is one of the best ways to reduce our carbon footprint.
“The second-generation Eco-Shape bottle is our gold standard for light-weighting, and is among the lightest half-liter plastic bottles available in the marketplace today. We've reduced our use of plastic resin by 80 million pounds annually, while also making sure the bottle is durable and appealing for consumers.”
Is this a sensible move from Nestle Waters?
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