Dunkin' Donuts has signed a multi-unit store development agreement with Roadrunner Markets for seven new restaurants in Tri-Cities, Tennessee and the surrounding areas of Northeast Tennessee and Southwest Virginia. The first two locations are anticipated to open in 2011 and the remainder by 2015.
Dunkin' Donuts development in Tri-Cities is part of a growth strategy, which includes expanding in existing markets while entering new cities across the country to help drive the coffee and bakery chain's growth.
Roadrunner Markets currently operates 90 convenience stores under the Shell, BP, Chevron and Sunoco brands. The principals of the company have experience in the development, acquisition, construction and operation of convenience stores in the states of Tennessee, Virginia, North Carolina and South Carolina. In addition, they have negotiated contracts, developed space and acted as landlord for 16 fast food franchises.
To drive its expansion efforts, Dunkin' Donuts has aligned its strategy to support the growth opportunities and consumer needs of individual markets. As a result, the company continues to expand with single and multi-unit opportunities with no minimum unit requirements.
Grant Benson, vice president of franchising and market planning at Dunkin' Brands, said: “Dunkin' Donuts is excited to expand its footprint in Tri-Cities with Roadrunner Markets. Our secret to success is our passionate franchisees that provide a high-level of customer service to our customers everyday, and we're confident Ryan and his team will grow and prosper in Tri-Cities.”
Will Dunkin’ Donuts succeed with the strategy?
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