Food company American Lorain Corporation has launched an upgraded cold-dish product line with extended shelf life for food retail counters in China.
The company has launched its cold-dish product line in 2009 under which it manufactures more than 10 varieties of cold-dish meals branded with Lorain. Cold dishes are a category of Lorain's ready-to-eat product line which includes tofu, vegetable salads, and kimchi, amongst other such products.
American Lorain has introduced to the market a new range of cold-dish products using nitrogen technology that extends the shelf-life to 20 days, from its previous interval of five days. Based on its market feedback and independent surveying, the company also believes that consumers detect no difference in taste between Lorain's new 20-day shelf life products. The extended shelf life of the products also enables American Lorain to transport its goods to a wider distribution radius.
Si Chen. vChairman and CEO of American Lorain, said: “We are very excited about the market opportunities for our new cold-dish product segment. We have identified the convenience and ready-to-eat food markets in China as our fastest growing segment and have built a product development, marketing and sales strategy around this category.
“Food safety and freshness are top priorities for our customer base and their consumers. The expertise we have garnered in nitrogen techniques deployed in our fresh and frozen foods segment have allowed us to develop methods to extend shelf-life of cold-dishes, the primary factor that limits the distance cold-dishes can be distributed.”
Will American Lorain find success with upgraded product?
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