Rovi said that the solution, a combination of its LASSO media recognition software and connected platform networking technology, provides descriptive details on CDs, DVDs, Blu-ray Discs, and digital files played in the car. It treats the infotainment system in the car as another device connected to the home network, and allows the transfer and sharing of digital content for enjoying on the go.
Corey Ferengul, executive vice president of product management and marketing at Rovi, said: “With ever growing amount of content - music and movies - being played in the car, the vehicle is an extension of the digital home. As this trend continues, auto manufacturers are looking at how they can enhance the in-car entertainment experience. Rovi's world-class metadata and innovative connectivity capabilities simplify the design process and provide drivers an entirely new way to discover, manage and enjoy their content on the go.”
Is this a sensible move from Rovi?
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